Go to main content
Delivering a Smoke-Free Future
Our Transformation
Our Science
Our Initiatives
Smoke-Free Life
Sustainability
Careers
Our Business
Who We Are
Corporate Governance
Our Views and Standards
Inclusion and Diversity
Investor Relations
Smoke-Free Products
Media Center
Suppliers
our markets
Search in the labels
View ALL Markets
Our Transformation
Our Science
Our Initiatives
Smoke-Free Life
Sustainability
Careers
Our Business
our markets
Back
Our Business
Who We Are
Corporate Governance
Our Views and Standards
Inclusion and Diversity
Investor Relations
Smoke-Free Products
Media Center
Suppliers
Back
our markets
Search in the labels
View ALL Markets
This website is not optimised for your browser, please
upgrade your browser
for an optimal browsing experience.
Close
search
HOME
Videos
The importance of taste
The Importance of Taste
The Importance of Taste
1:14
The importance of taste
01 Sep 2019
·
1:14 to watch
We’ve developed a product that no longer burns tobacco.
Watch more videos
Why burning is the main problem
1:15 to watch
Real stories: Be inspired by those who quit cigarettes
1:18 to watch
PMI's vision for smoke-free future (without cigarettes)
1:54 to watch
Share this video
Facebook
Twitter
LinkedIn
Mail
